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- Branding
- Design
- Strategy
Branding a health company working in an under-served space
Hit 100 was a company delivering nutritionally-designed meals to people with disabilities, chronic diseases and elderly Australians. But with a long-term vision to be a holistic healthcare company, their name and brand proposition didn’t reflect this at all. After interviews, research and workshops we came up with a new name: Kinela.
With a new name came a brand positioning and identity that matched their ambition and vision for this under-served space. A community-driven approach and dynamic sensibility is underpinned by accessibility principles. [/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
Better health belongs to everyone
While their customers seem niche in some respects, they encompass a huge range of people, backgrounds and abilities. Simplicity and clarity were vital. A community ethos and modern appeal reassert themselves to represent the radical change that Kinela hopes to bring to health care services.
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Like what you see?
[/vc_column_text][nectar_btn size=”medium” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” url=”/start-a-project” text=”Start a project” css_animation=”none”][/vc_column][/vc_row]
[vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” scene_position=”center” text_color=”dark” text_align=”left” class=”project-intro container-inner” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-6″][vc_column_text css_animation=”fadeInUp” el_class=”project-categories”]Lorem ipsum
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- Branding
- Design
- Strategy
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Reprehenderit dolore molestiae corrupti
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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem, laborum repellat nesciunt magnam numquam. Ex consequatur voluptas quidem nam recusandae ab ullam, incidunt ea voluptatum delectus voluptatem, quisquam quas, quae.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Reprehenderit dolore molestiae corrupti ullam molestias quas nostrum id nobis architecto obcaecati magni debitis nulla accusantium perferendis, necessitatibus at! Animi, alias, consectetur?
[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”1091″ bg_position=”left top” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”fast” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”15%” bottom_padding=”15%” class=”video-lightbox” color_overlay=”#0a0a0a” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button” video_url=”https://vimeo.com/239928512″][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” class=”project-gallery project-gallery-grid” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]Tempora omnis ad nesciunt
[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]
