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  • Animation
  • Production
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Annual awards animation

We were tasked by the Australian Institute of Architects to create an engaging event-opening video for their annual awards. The thing is, this was more than one event, but a series of regional, state and national awards events; each with their own sets of key partners and award categories.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” bg_image=”7109″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”15%” bottom_padding=”15%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_video_lightbox link_style=”play_button” video_url=”https://vimeo.com/834230742?share=copy”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” class=”project-text-block container-inner” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]

Our challenge was to create a unifying animation concept using the design work from the guys over at Chad Mann Projects, that could be adapted across the events, and ideally, subtly differentiate between the tiers — regional to national level.

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Architects of motion

The concept leveraged a number of clever text-in-motion elements to reveal key messages, holding and building energy to set the tone for each event. The use of colour was key here, both to build depth within the geometric shapes and to differentiate between tiers.

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The result is a set of refined, stylish and absorbing opening credits. In keeping with the art and possibility of architectural design.

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Like what you see?

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